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Airlines’ force to lure high-paying fliers with flatbed business seats and premium overall economy loungers is departing economy-class passengers with less space. No, you are not going crazy: air travel seats are really getting smaller. For airlines, the reason is simple: the lighter and smaller models cut costs and widen profits. A push within the last decade by companies to increase higher-fare sections has shrunk the region devoted to the trainer on many big jetliners.

But airlines don’t want to drop travelers. So first airlines slimmed chairs to add more rows. Now, big service providers including AMR Corp.’s American Airlines, Air Canada, Air France-KLMSA, and Dubai’s Emirates Airline are cutting shoulder space by wedging a supplementary chair into each trainer row. That change is getting the short-haul standard to long-haul soaring.

For almost 20 years, the typical setup in the comparative back of the Boeing 777 was nine seats per row. The brand-new trend in economy seating reverses a half century of seat growth in economy class. Early jet planes like Boeing’s 707 experienced 17-inches seats, a dimension based on the width of the U.S. Air Force pilot’s hips, saysAirbus marketing main Chris Emerson.From the airlines which have bought Boeing Co.’s new 787 Dreamliner-a model touted as improving traveler comfort-90% have selected nine-abreast seats in trainer over roomy eight-abreast.

That standard for long-haul flying increased to 18-inches in the 1970s and 1980s with the 747 jumbo and the first Airbus jets. It widened to 18.5 inches with the Boeing 777 in the 1990s and A380 superjumbo in the 2000s. Now, cost-conscious airlines are moving to lighter 17-inch-wide chairs on the Boeing 777 and 787 Dreamliners and 18-inch seats for A350s.

This doesn’t sit down well numerous travelers, especially those who are large or overweight. Arm rests and aisles are receiving slimmed to wedge in the excess seat also, meaning more elbows get bumped. And while seats are now being designed more ergonomically, with better head and cushions rests, the improvements don’t stop people from rubbing shoulder blades.

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Emirates 777 said Ben Goodwin, a marketing manager at Birmingham University in England, who flew to China through Dubai lately. On his connecting flight, an Emirates Airbus A380, the seats were one inch wider. The press can help cash-squeezed airlines. Air France recently expanded the superior areas on its 777s while trimming the floor space in the overall economy class. The carrier kept the number of economy seats continuous by switching from nine- to 10-abreast in the trunk, a spokesman said. Emirates President Tim Clark.

Pressure in overall economy cabins also enables airlines sell coach people. Air New Zealand Ltd. 10-abreast 777s on which fliers can book three overall economy seats that convert into a couch by increasing the arm and knee rests. Passengers aren’t happy facing reduced to make room, more frequent bumps from service carts in narrower aisles and less overall comfort, said Andrew Wong, local director of travel website TripAdvisor LLC in Singapore. Plane makers deflect criticism, noting that seat width is up to airlines.