While there are many things that people can knowledgably talk to you about when it comes to publishing, there are a lot more times when it’s better to bring in a real expert on the subject. So during the period of the year we are going to try to have a number of visitor bloggers come in and speak to you in what they know best.
We’re wishing to cover everything from publicity and advertising to sales, marketing, and bookselling even. Today we welcome Debbie Allen, BookEnds client, and author of Confessions of Shameless Self-Promoters, a book I review to motivate me in my own shameless self-promotion regularly. Debbie is one of the world’s leading authorities on self-promotion. Recognized for her experience, Debbie’s publication, Confessions of Shameless Self-Promoters, was bought by McGraw-Hill after its incredible success as a self-published title.
Self-promotion, when done effectively, works for just about any business or profession. You start to implement the proven marketing strategies behind it Once, it’s EASY to be successful in whatever you set your mind to. Actually, when you promote yourself again and again, you shall start to enjoy it more, and it shall prize you often over in exchange. I shockingly uncovered that an average of 87% of a large number of business people I’ve surveyed did NOT feel safe promoting themselves and avoided it More often than not. In business we understand that if we don’t promote and market we can’t be successful.
No matter how great your service is or what amazing value you offer, if leads don’t find out about you, you’re not heading to win the opportunity to do business with them. Therefore, if you don’t promote yourself, it goes against the grain of most sales and marketing success! But why do more and more people feel uncomfortable with self-promotion?
- Go to a outfit party and dress up as your preferred personality
- Wanting to help people, but only end up isolating yourself
- How to start out a Propane Business
- Division of relationship income (or reduction)
- Cisco Systems
- Meals included in charitable sports packages
Because a lot of what they believe to be true about self-promotion comes from past development that goes back to their years as a child. When you were raised, you might have noticed remarks like this, “It’s not polite to talk about yourself. Too many of us have 10, 20, 30 or more years of negative and/or limited values rattling around in our heads about the idea of self-promotion. These negative and limiting values have been designed into our unconscious thoughts for years.
What were your parents, educators, or guardians like when you up were growing? Did they have confidence in promoting themselves? Did they promote your self-esteem to believe that you could do anything you set your brain to? Were they risk-takers or were they conservative? We hate to admit it usually, but we are all animals of habit, particularly when habits have been designed into our brains since youth.