With 89% of B2B marketers using content marketing in their organization, the stakes for content marketing this season are no different. Today as a crux and essence of nurturing a B2B industry From leaping forward from a buzzword to, content marketing has left no stone unturned for educating the industry best practices to the potential customers. Ever since content marketing practices had become in the past due 19th hundred years first, the focus had been providing value to the customers always.
Today as we’ve transcended into the digital age group, content marketing has undergone a with a whole new change. Today with the starting point of technology, content marketing has facilitated increasing numbers of people to produce quality content for the clients. It has become both bane and benefit for marketers. Boon since there is abundant helpful content, bane because ‘there can be an abundance of content’. The competition has increased fourfold with several content creators vying with each other to produce the creme de la creme.
Unlike last year, where content marketing trends involved less technology and more strategy, the year 2018 views a healthy mixture of both along with some extra dosage of disruption. With Press Association winning a million dollar grant by Google this past year, A.I barged in to the journalism world and secured its sweet spot in article marketing. Giants like Associated Press, Yahoo, and Fox have been using AI for content creation for a long time already.
It has become hard and illogical to place it out there personally. AI is utilized to streamline these processes and also help you to classify a significant amount data based on user intent. Tailored Feeds on Social Media. Providing tailored news feeds on cultural media as per the user interests.
This will significantly raise the engagement on each post as the visitors are being shown exactly what they would like to see. Facebook has already been using this technique without visitors even realising. Optimization for each and every Individual. The market is not divided into segments anymore, but into every single individual. A.I will help marketers to improve this content on real-time basis and offer an unmatchable experience to each customer. Content curation has also become quite easy with A.I. Its algorithms have simplified the data collection for content marketers.
They can type the topics that the target audience wants to read about a specific business or the type of questions that tell you their minds. Thus the content relevance will increase causing more engagement. Using A.I generated content for repetitive and bulk content such as news stories, reports, statistics etc. where creativity has the very least role. It has further breached into A. I being used for getting together with the customers using chatbots with really simple and immediate interactions. If you look closely, A.I has increased the personalization of content tuning down to a single individual which would in any other case have been very troublesome manually.
- Copy the source code of the web page from which you want to extract the Url
- Opportunity to develop your skill and concentrate areas in a dynamic team with ambitious goals
- Convert Text To Images: Prevent Adsense PSAs
- Develop Your Authority in Forums
- Use .com whenever possible
If you missed it, content marketers have shifted their concentrate from millennials to Gen Z lately, reason being, by 2020, Gen Z will take into account 40% of the total consumers. Gen Z seek validation from public media. For them, the influencer endorsements are essential as the superstar endorsements equally, and this is exactly why content marketers should care about influencer marketing this year.
Content marketing and influencer marketing go together. People ‘listen’ to them and that is precisely what you want. Another trend to notice here is allowing the influencers to make some of the content for you. This will be like eliminating two birds with one rock. First, it shall relieve the strain of new content creation and second of all, the trust factor will highly increase among the audience after reading something that’s coming straight from their most liked influencers.
This calendar year the influencer marketing will reach a whole new level, moving from payment model to relationship model. Content marketers will have to focus on building a meaningful relationship with the influencers to be able to kindle authentic promotion off their side. Blockchain technology has been relatively new in this content marketing arena, however the truth remains that it’s being explored in any industry that imaginable of aggressively.
As we are moving much deeper into 2018, the development of blockchain in content marketing is growing as well. Taking Care of Authenticity. Today is its authenticity The main issue with a big amount of content that is being produced. This decreasing trust from readers can pose a major threat to content marketers.